The event, which ends on Sunday, brings together designers, innovators and industry leaders from across the globe, highlighting the Kingdom’s growing role as a hub for fashion and trade.

Filiz Karakul, managing director of international at Pyramids Group and one of the organizers, told Arab News that this was the first time the event had been held in Jeddah. 

“Previously it was held in Riyadh but now our focus is on Jeddah because the market here has huge potential. Companies from Europe, Japan, Korea and other countries are showing strong interest in Saudi Arabia. They are bringing innovative fabrics, yarns and sustainable fashion products,” she said. 

“Sustainability is our key focus and it is becoming increasingly important as climate change affects all industries. Every step we take impacts the ecosystem, which is why we have emphasized sustainability in the designer area.”

Next year’s show would be even bigger, with major pavilions from Germany, Italy and Spain, she said.